Prof. Dr. Thorsten Wiesel

Module Lead

University Professor Dr. Thorsten Wiesel is the director of the Institute for Value-Based Marketing (IWM) at the Marketing Center Münster. Prior to his move to Münster, he was an Associate Professor at the Marketing Department of the University of Groningen (Netherlands) and an Assistant Professor at the Marketing Department of the Free University Amsterdam (Netherlands). Professor Wiesel, who wrote his dissertation at the Chair of Electronic Commerce and at the E-Finance Lab of the University of Frankfurt/Main, is a Visiting Scholar at the IESE Business School in Barcelona (Spain), Penn State University in State College (USA), and the Goizueta Business School in Atlanta (USA). He was recognized as an ‘ISBM Business Marketing Doctoral Fellow’ and won the ‘Best Paper of the Conference based on a Doctoral Dissertation’ award at EMAC 2006. In recent years, Prof. Thorsten Wiesel has published articles in prestigious journals such as the Journal of Marketing, Marketing Science, Journal of Service Research, Journal of Interactive Marketing, and Zeitschrift für betriebswirtschaftliche Forschung (zfbf). Furthermore, he was a finalist for the ‘MSI/H. Paul Root Award’ in 2008 and 2012, which honors scientific articles that make the most significant contribution to marketing practice, for the ‘Best Paper Award WHU Campus for Finance Research Conference’ 2009, and for the ‘INFORMS Marketing Science Practice Prize’ 2010. In addition, Prof. Thorsten Wiesel has published various management-oriented publications and a contribution on the Harvard Business Review blog. His main areas of focus are in Strategic Marketing, the connection between Marketing and Finance, Marketing Performance Measurement and Management, and Digital Marketing.

Prof. Dr. Thorsten Wiesel teaches in the degree programs MBA Marketing, Data Science, MBA Management & Innovation, and in the seminar Business Development in SMEs (Small and Medium-sized Enterprises).